Under Armour
The initial brief was to develop a retail stand that clearly displayed the Under Armour range of sports bras. In the process, it was necessary to develop a piece of key art that could be applied to the stands.
Three routes were presented, gold, silver and bronze – variations in production cost and complexity. Packaging and labelling concepts were also included.
Client
©Under Armour
Employed at BD Network
Disciplines
Design
Art direction
3D Modelling