The MONOPOLY at McDonald’s campaign is one of the most anticipated brand events in the UK. I was fortunate to be the lead designer for the 2019 campaign.

Taking the job from concept scamps and working through the core design elements, digital menu boards, art direction for the food photoshoot and the creation of a comprehensive style guide. I provided ongoing direction and helped oversee the job to completion.

The talented team at TMS created all the prize elements as 3D models, which were brought to life with stunning animations used for in-restaurant digital windows, menu takeover screens and used on the national TV advert, produced by Leo Burnett London. They were also utilised for all print elements and the online game portal.