Building upon the 2017 creative, we worked on in-restaurant POP and redesigned the packaging for the 2018 campaign.

As the TMS art director for the photoshoot, I ensured we captured all the relevant promo products, including a new shot of a McDonalds’s favorite, the Big Tasty [with bacon].

I had the opportunity to create the visual identity for the Flake McFlurry, based upon the supplied packaging artwork. We were able to bring the Flake swirls to life with motion – drawing the consumer in towards the product.