McDonald’s Spain has an ever-evolving digital campaign for their Monopoly experience. We were asked to work up creative that could fit a certain budget.

The catalogue of assets that TMS has built up over the years, allowed us to create a visually compelling key visual. And, develop a fresh lockup that clearly communicated the new campaign mechanic. The prizes were placeholder, as they were TBC.

I also designed the two main packaging items for this campaign – the Cold Cup and the McFlurry Cup.

We also built a ‘Creative Deck’ and managed an asset library, which was used by the partner agencies.