The McDonald’s Gift Drop is here! Bringing in the festive season with free food, merch and offers. Customers were asked to find the codes, hidden in plain sight. Across OOH and digital media.

We were tasked with bringing the festive app experience to life, using the visual identity that had been developed by Leo Burnetts. We used the styling to create a new lockup and gift tag element. A handy ‘How to play’ graphic and new sets of 2D icons to compliment the existing festive set we were supplied.

For each of the mech items, we created 2D icons and 3D illustrations.

All of the assets we created were then used by our digital team for the app experience.

We also created a ‘Playbook’ and managed an asset library, which was used by the partner agencies.